Social Media Analytics & Reporting

Turn platform numbers into clear decisions, useful reports and stronger content plans.

Intermediate 5 weeks · 15 lessons Self-paced online with live clinic

What you will cover

Module 1 — Measurement foundations

Business goals, platform metrics, attribution limits and selecting useful indicators.

Module 2 — Reading content performance

Reach, retention, engagement, clicks, conversions and comparing formats fairly.

Module 3 — Reporting systems

Data collection, clean dashboards, weekly snapshots and monthly reporting narratives.

Module 4 — Insight to action

Finding patterns, presenting recommendations and designing the next content test.

Module 5 — Live reporting clinic

Review a report, improve its clarity and practise presenting the findings.