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Meta Ads for Business Growth
Plan, launch and improve responsible Facebook and Instagram ad campaigns.
Intermediate 6 weeks · weekend sessions Live online practical programme
What you will cover
Week 1 — Campaign foundations
Objectives, account structure, policies, tracking and preparing a useful offer.
Week 2 — Audiences
Audience research, prospecting, retargeting and avoiding unnecessary overlap.
Week 3 — Creative strategy
Ad angles, formats, copy, briefs and making creative variants for testing.
Week 4 — Launch and budgets
Campaign setup, placements, budget choices, quality checks and launch-day monitoring.
Week 5 — Optimisation
Reading results, diagnosing weak points and making controlled changes.
Week 6 — Reporting and scale
Reporting clearly, building the next test and increasing spend responsibly.
What you walk away with
- A complete campaign plan
- An audience and creative testing matrix
- A budget tracker
- A weekly optimisation checklist
Included in your fee
- 12 live sessions
- Session recordings
- Campaign worksheets
- Ad review clinic
- Certificate of completion